As the Covid-19 pandemic hit, many businesses had to move online overnight and work out solutions to engage with customers and internal teams. And gamification in marketing was just one solution.
Global lockdowns and the decreased ability for people to socialise face to face also drove mobile gaming apps and solutions to a whole different level. It offered a way for people to connect from their homes. And also a way for brands to keep their customers engaged while they were stuck at home.
Gamification, “the application of gaming mechanics to non-gaming environments”, is the perfect format to achieve business goals in a virtual business world. The idea was growing long before Covid-19, and will survive long after the pandemic has passed.
Want to know how and why? We shared our thoughts about how gamification in marketing applies to brands in all industries in our guest blog with TechSPARK. Read more here.
