TikTok gets more personal with a new ‘nearby’ feature
TikTok is testing out a new feature that will allow users to find local recommendations for restaurants and cafes, but also find other users in the area. This will be particularly good news for influencers looking to fine tune their audience to a very local demographic.
The feature is currently only available to a select few whilst it is in the testing phase, but that audience of users are able to view content posted by other local Tiktokers. The ‘Nearby’ feed on TikTok will hope to be a similar success the Snapchat’s Snapmap, and Instagram’s location tagging and location map search features, both of which have been revolutionary for the platforms and for users looking to find local “instagrammable” spots and see where their friends are visiting.
The ‘Nearby’ feed gives TikTok users access to a feed of all the local content being created near them. This gives local restaurants and shops the ability to promote themselves to local users using short-form video content, whilst equally giving users the chance to find new places to visit near them.
To check out some examples of OggaDoon’s work in social media marketing, and how we can help as a local Bristol based marketing agency, take a look at our social media marketing and influencer marketing case studies
For help with influencer marketing and social media content contact ryan@oggadoon.co.uk
