Whatever industry you’re in, content marketing is one of the easiest ways to drive new traffic to your website and score higher in SEO rankings. It can feel like a chore for you and your team, who are dedicated to developing new health tech innovations and don’t have much time for blog writing. But at OggaDoon, it’s what we do best. Here, we look at the five top content marketing ideas for health technology organisations, and how to adopt them in your existing marketing strategy.

Regular blog posting

In 2020 alone, the UK’s health and wellness industry had an estimated worth of €23 billion.  So in such a competitive market, it’s vital not to fall behind the competition when it comes to getting your health technology company seen.

One of the easiest ways to keep your website ranking for SEO and bringing in new visitors is with a regular blogging schedule. Post one or two times per week, and take it in turns for different members of your team to write about topics relevant to their work. This takes the burden off one team member and keeps the subject of your blog varied and interesting. And with a writing rota in place, it can feel like the blog almost looks after itself.

A good way to get on top of SEO rankings in the health tech industry is to write about health conditions and how your work is relevant to it. Speak to experts and share credible information that people are likely to be looking online for. Always link it back to what your business does, but keep it varied enough that all types of people will find you.

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Share case studies and testimonials

Since there is no try-before-you-buy option when it comes to healthcare, the best way to help future patients feel at ease is to share positive stories from previous clients you’ve worked with. Case studies covering a patient’s circumstances, why they came to use your service, and the outcomes offer an in-depth look at how trustworthy and effective your business is. Testimonials can be as simple as a positive quote or review from a happy customer.

Both are just as effective when it comes to building your brand’s reputation. And both can be shared across your blog and social media platforms to gain traction with wider audiences. The beauty of testimonials and case studies is that they write themselves. You do the work, and your customers tell you why they loved the service.

Podcasting

It seems like everyone has a podcast these days. That’s because they’re easier to create than you might think. All you need is a mic, a recording device, and a simple piece of sound editing software ,and you’re good to go. Use a podcast to share your expertise in the healthtech field. It could be interview-based and focus on a different guest each time. It might be themed, exploring different stories or studies. Or it could look at different topics which fall under the umbrella of your company’s research. Whatever theme you choose, it’s a great way to position yourself as a thought leader. And not only will you build a loyal follower base, you’ll attract new listeners based on each specific topic you cover, too. 

Just remember that in a sea of podcasts, only the most authentic break through the noise. So don’t force it. Relax and chat about what you know best.

Share videos

Content marketing for health technology organisations is nowadays highly dependent on video content. Video content is widely agreed to be the most favourable when it comes to social media algorithms. But it’s also a great way to introduce your business and your team in a more personal way. Profiling your professionals and the people behind your health tech organisation will help build your reputation as a trusted business that patients feel safe to use. 

You could also explain different treatments or aspects of your tech that patients would find beneficial. Short videos that are less than 5 minutes long – and less than 1  minute long for social – are easy to make and great for your credibility.

Create infographics

Second to video, one of the easiest ways for audiences to digest content is in visual form. Infographics are an appealing way to break down what you do in short sections, supported by imagery that represents each step. It could be an infographic that shows your workflow, the steps a patient will take while working with your business, or a step-by-step guide on how your tech works.

You might want to bring in a designer to make your infographic look great, but the chances are you already have the data to create the theme for a whole series of super interesting infographics. Trust us: the time it takes will be more than worth it. Your infographics can even form the basis of a larger blog that describes the information in more detail. That’s two content marketing tactics covered in one go.

Still not sure where to start with content marketing for your health tech company? Get in touch with OggaDoon today and find out how we could take the weight off your shoulders.

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