Our founder, Caroline Macdonald has spoken with Malcolm Gallagher, TV host of BizVision about the effectiveness of PR.
PR can have many outcomes. It can raise brand awareness, position brands that are ready for investment or even help towards reputation management.
Caroline explains that if clients can’t see the value of PR, then they won’t commit or believe in it. Businesses need to communicate to both thrive and survive. Our job is to understand why people would be interested in the brand.
Finding the measurements for PR can be hard. Without clear digital metrics, we look at figures such as monthly unique visitors, number of readers, viewers and listeners.
For our clients, expectation management is key. We believe there’s a need for continued reporting and insight so that clients can understand the value that is coming back to them. Ultimately, it’s about showing momentum.
So what are the key things to take from public relations? Relationships don’t happen overnight and the dividends will come over time.
But don’t just take our word for it. As Richard Branson says “A good PR story is infinitely more effective than a front page ad.”
You can watch the full video below.