Our founder, Caroline Macdonald has spoken with Malcolm Gallagher, TV host of BizVision, about the effectiveness of public relations.
PR lessons in a digital marketing world
As Caroline explains, PR can have many outcomes. It can raise brand awareness, position brands that are ready for investment, or even help towards reputation management.
The modus operandi at OggaDoon is founded on the idea that clients must be helped to see the value that we create for their businesses. If clients can’t see the value of PR, then they won’t commit or believe in it. Businesses need to communicate to both thrive and survive. Our job at OggaDoon is to understand why people would be interested in the brand.
How do we measure the effectiveness of PR?
Finding the measurements for PR can be hard, as Caroline observes. Without clear digital metrics, we look at figures such as monthly unique visitors, number of readers, viewers, and listeners.
For our clients, expectation management is key. As OggaDoon’s founder says “We have to look at where the audiences are. Are they reading The Times or are they more on Linkedin?” An important task of a PR agency is adjusting expectations on what clients can get from different channels.
We believe there’s a need for continued reporting and insight so that clients can understand the value that is coming back to them. Ultimately, it’s about showing momentum.
So what are the key insights of public relations?
Relationships don’t happen overnight and the dividends will come over time.
But don’t just take our word for it. As Richard Branson says “A good PR story is infinitely more effective than a front-page ad.”
You can watch the full video below.