Sometimes causing a scene for all the right reasons is the best way to draw attention to something that has been ignored for too long. It’s why we relished the chance to work with Beau the Artist, Ralph Steadman (Fear and Loathing in Las Vegas), and the Big Issue on an explosive political guerrilla marketing campaign.
Homelessness was slipping off the agenda for politicians as Brexit became all consuming, along with many other critical social issues. We didn’t agree with that, and neither did Beau, Ralph Steadman, or the Big Issue. In our two week collaborative digital marketing campaign:
- Over 151m reach with 23 pieces of press coverage
- Campaign hashtag #BorisBigIssue reached over 150k people on social media
- Above average open rates for campaign mailers
You don’t need a ‘sell’ to create a campaign. Sometimes removing the sell altogether gives you the opportunity to create a more meaningful and impactful story. Sometimes causing a scene is the best way to bring change.
Want to know more? Call us on 07970233490 and your name could be appearing in top titles sooner than you think.