Our Founder and CEO has just wrapped up Michelle Reeves’ podcast: The Ideal Life Club, for Christmas. From a baptism of fire at the age of 24, turning around a loss-making wine bar to profit in the heart of London, to founding and running guerrilla comms and PR agency OggaDoon, Caroline shares her entrepreneurial journey and the fundamentals of business.
In the podcast, Caroline shares the importance of creating something that allows for a balance between work and life, refusing to compromise on your own values, the belief that while we don’t have to be alpha-females to be successful, we do have an Achilles heel as women in business and what that is.
She also shares with listeners why PR isn’t just a nice-to-have and some must-have tips for all small businesses who want to promote themselves in the media, including what journalists are really looking for.
It’s well worth a listen.