In further developments for social media marketing, TikTok continues to take strides to being the leading social media marketing platform with the addition of direct event ticket sales. The partnership with Ticketmaster started in August 2022, launching in the United States, but this feature has now expanded across Europe, North America, and Australasia.
The partnership allows fans to buy tickets directly through TikTok, without having to leave the app, giving artists the ability to get really creative with their marketing. The feature has reached 2.5 billion users already, showing that TikTok audiences continue to grow and that the platform could soon become the leader in social media marketing.
We have seen TikTok enhance its marketing recently, through another collaboration, with HubSpot. The B2B offering shows that TikTok isn’t just for directly reaching consumers, but also other brands. Another major development recently was the announcement that TikTok will be launching out-of-phone ads, reaching users on screens other than their mobile.
Social media is a tool that has revolutionised how we communicate, absorb information, and shop, and it continues to develop and evolve. TikTok is one of the more recent players to the game and they’re keeping the other platforms on their toes. Keep up with all the social media developments by subscribing to Digital Trends, our regular roundup of the latest advancements in the digital world.
