In a move that is looking to set a new standard in B2B marketing, TikTok has announced a partnership to streamline B2B lead generation. The partnership is with CRM giants, HubSpot! TikTok will fully integrate with HubSpot to help businesses capture TikTok leads in the CRM.
TikTok is looking to solve the issue of the ever increasing cost per acquisition of B2B leads by turning a highly engaged audience into potential high-value customers. HubSpot users will be able to create lead generation ads on TikTok that will automatically sync with the CRM platform, giving actionable insights and the ability to create some intelligent workflows.
HubSpot also has the benefit of utilising AI to power up their analytics reporting to determine which TikTok marketing campaign performed the best. Given that more than half of TikTok users say they would purchase from a business advertising on the platform and feel like the ads don’t feel like traditional advertisements, this could be a game changer for B2B marketers.
This significant partnership marks a new avenue for lead generation, bringing together highly engaged audiences with a robust and versatile CRM. Social media marketing has always been quick to adapt, given the speedy developments of social networks in the last two decades, and keeping on top of the change is essential for any marketer. This is why we put together our Digital Trends blogs, to keep you in the know about all the big changes and updates to digital marketing each month. If there is anything you’d like to know more about then feel free to get in touch, and don’t forget to subscribe to the Digital Trends newsletter so get insights straight to your inbox.
