Diversity in tech event comms is a challenge that almost every segment of the technology industry is battling, and the problem is most visible at technology events, with white men taking the stage the majority of the time.
Bristech wanted to change that, and we worked with them in 2019 to do just that. Through carefully considered creative ideas, a targeted and curated content strategy, and a candid social media strategy, we delivered.
Chat with us about how we did it.
Bristech had received criticism in the past for not being diverse, and so when we started working together, we looked at how our expertise in marketing and event comms could accelerate Bristech’s goal of a more diverse conference.
From ideas on how to encourage inclusivity to event angles that promoted an atmosphere of welcome, we delivered:
- Monthly website content to highlight values and actions from the Bristech team
- Strategic actions to drive a diverse speaker list and audience
- A collaborative effort with TechSPARK for social media comms, generating impressions in the 6 months leading up to the event of 210,000 on Twitter, 14,000 on LinkedIn – trending in Bristol on the day
Diversity and inclusion isn’t something you can generate overnight – but with carefully strategic comms and a true value commitment behind the brand, advances can be made.
Want to know more? Call us on 07970233490 to discuss your event and its values.
