TikTok is well known as a great marketing tool for most digital marketing agencies that are looking to put together a social media marketing plan. The platform is popular with influencers, and companies that use influencer marketing at part of their social media marketing strategy.
Now, TikTok is expanding its marketing offering by taking its ads out of the phone!!
TikTok are now launching in to three new elements of advertising, with out of home billboard ads, out of home cinema ads, and out of home ads on other screens such as airport and bus station screens. So, very soon, TikTok will be able to advertise to you even if you don’t have the app or a TikTok account. TikTok will be on screens in restaurants, malls, petrol stations, transport hubs, and more!! The social media giant are aiming to get as many eyeballs as possible on to the content they share, giving creators an abundance of fresh opportunities to get creative with their marketing and the content they create.
Not only does this move bring more eyes to influencers, allowing them to expand their audience and increase their following quickly, it also brings fresh eyes to content that otherwise gets lost in the scroll. Utilising content to its full potential is a struggle for many brands; creating 30 second clips each week to then never use the content again. Now, this content can be expanded out of the phone and to new audiences everywhere.
Out of Phone unleashes a world of creative possibilities, expanding the TikTok experience beyond the mobile screen.
