Here at OggaDoon, we know a thing or two about cyber security marketing.
The UK’s cyber sector, now worth an estimated £8.9billion, has continued to thrive since the beginning of the pandemic and has made a huge impact on online working and business. For cyber organisations, like all sectors, having an online presence is key to connecting the brand with its customers.
So, where should a cyber security company begin in marketing?
Cyber security marketing – A starting place
Ask yourself: Who are you? What are you selling? What does the market look like right now? Defining your company and your products will help you understand how to position yourself against similar businesses.
The look and feel of your brand and products are very important, as these will resonate with your prospective buyers. They want to buy a product that they know will work but also has values that match theirs.
Defining your audience
Who is your audience? What do they know about cyber security? What are their pain points? You should know your audience inside out to understand what they need and what inspires them to purchase.
Once you’ve defined this, then it’s time to look at what they need to see and hear in your messaging to bring them to your products and services. Don’t be afraid to look at your competitors to see what they’re doing. What do you like about them? Do they have an engaged audience? What are their messages?
Getting your website sorted
Your website is your shop window so it’s imperative to get this right. Ensure visitors can find what they’re looking for straight away and they can navigate easily through the site. Choose your SEO keywords carefully to make sure they are the ones used by your audience to find solutions. Create content based on these keywords to drive traffic to your website.
Use a combination of brand awareness and sales tactics to increase your visibility and make those sales. Brand awareness is crucial to tell people who you are and encourage trust. More than any other sector, cyber security is an industry where trust is absolutely key, to purchase and for long-term partnerships with clients. That’s why cyber security marketing is so important.
Sales tactics such as promotions and discounts, help to persuade someone to step over the line and make that purchase.
Marketing gets results
Be in places where your audience is. Consider reviews, newsletters – yours and from other organisations, webinars, speaking opportunities, podcasts, social media updates, PPC and ads, direct mail, as well as comments and articles. Get your messages into the hands of your potential buyers.
Our work with cyber security companies has seen them placed in SC Media, Dow Jones and take part in national events as speakers. Contact us to find out more.