OggaDoon’s mission was to create impact and notice at MWC 17 through an innovative campaign, VR Medusa, supported by the announcement of projects to fully book meetings, and attain new business leads. Telesoftas needed to launch VR Medusa at Mobile World Congress 2017 and create an impact to generate $500k leads. OggaDoon delivered ten-week campaign to increase digital engagement, top-level international press coverage and reach, and to secure business meetings with top technology companies.
Digital marketing, content writing and PR services included:
- Reach out to targeted international press titles
- Pitching in to selected journalists
- Interview prep
- Social media management; Twitter, Facebook, LinkedIn
- Profile raising for Telesoftas and its CEO
- Direct mail campaign through LinkedIn
- Online community engagement
- Event marketing
- Content creation and curation
- Coverage in 25+ targeted international press titles
- 300% increase in twitter impressions
- 4 days of booked out meetings and interviews arranged
- Add in Algirdas profile on LinkedIn
- Live TV interviews with Korean and Japanese TV
- Generated $1m in new business leads
Following creative planning, we developed and executed a six-point plan to meet the targets:
An audit of Telesoftas’ company social media and employee LinkedIn profiles provided key data in identifying target audiences and the messaging that would be used to engage them. Targeted social messaging shared across these channels as well as an InMail campaign sent to 70 influencers across LinkedIn boosted the profile impressions for Telesoftas and its team.
Direct mail made up a portion of the digital marketing support with over 50 personalised messages sent out to the CTOs of FTSE 100 companies. A newsletter was also sent out to current contacts on top of reaching out to new audiences to ensure that both the event and product was promoted across Telesoftas’ network. This resulted in 4 days of booked out meeting and interviews.
Supported by digital marketing activities, our focus was also on press and media relations. Titles and journalists that were targeted were hand-picked, industry-specific titles with national and international reach before, during and after the event, crafting unique and targeted press releases and creative hooks to maximise the potential of landing printed press coverage or an interview. From this we were able to secure coverage in over 25 press titles including Yahoo News, Le parisien and China Times, and live interviews on Korean and Japanese TV.
We landed press coverage in over 25 industry-specific titles, including coverage in international French and Brazilian press, and live interviews on Korean and Japanese TV. Furthermore, we arranged for Telesoftas to meet with HTC and Zeetta Networks. The LinkedIn profile of Telesoftas’ CEO went from having just 100 daily impressions to over 1250 during the peak of the campaign and our reach out to C-suite and current contacts resulted in 4 days of back to back meetings and interviews.