What is a LinkedInfluencer?

Like all other social media platforms, LinkedIn’s algorithm is now very much geared towards “creators”. These creators are people that will make engaging content that keep people on the platform. In the case of LinkedIn, these creators, LinkedInfluencers are creating a personal brand through engaging content. Entrepreneurial advice, small snippets of wisdom, carousels of knowledge – all tools to draw users into engaging with the LinkedInfluencer and the platform.

Given the nature of LinkedIn, being a social media platform for business professionals, influencers work very well in promoting content that doesn’t typically get advertised on other platforms. Whilst Instagram, TikTok, and YouTube dominate consumer marketing, LinkedIn has its very own niche specialising in B2B marketing. LinkedIn then becomes the go to place for other marketing niche, such as tech products and business services, and more recently AI powered products and AI brands.

How to become a LinkedInfluencer?

So how do you become a LinkedInfluencer? Well, as you’d be able to assume from seeing the growth of influencers on other social media platforms, it requires posting engaging content to relevant audiences.

Knowing your industry, whether it’s AI and Tech or business services such as marketing or finance, is key to developing a content strategy and personna. You have to build your content around what your audience will desire and interact with, so a lot of industry research needs to happen before launching your LinkedInfluencer career. 

When you have your industry knowledge set and know exactly who you’re targeting, then it’s time to get to work on building your profile and visibility. You’ll need to take part in a lot of discussions, comment a lot, share a lot, connect a lot, and be an overall engaging person. Make sure not to overdo it though! Your words should hold meaning and give value to discussions to give people a reason to want to follow you and eagerly await your next post. 

The difference between a thought leader and a LinkedInfluencer

A thought leader is a specialist in their area who gives guidance and inspiration to their industry, which is slightly different to the idea of a LinkedInfluencer. LinkedInfluencers will be more useful to certain industries like tech and AI, real estate and housing, or any other highly technical industries, whereas a thought leader can be within most industries. A thought leader is someone who can demonstrate their expertise in a field or topics, but a LinkedInfluencer will actively engage in their industry and drive discussion around topics to get the industry engaging either with themselves and their brand or just to create noise in the industry. 

Growing your brand through LinkedInfluencer influencer marketing

LinkedInfluencer marketing is simply influencer marketing through LinkedIn, and we all know how popular and successful influencer marketing is. Influencers are great at knowing their social media channels and knowing their audience, and LinkedInfluencers are no different. LinkedIn users are just as engaged as other social media users and will display that same brand loyalty, whether it’s likes, shares and comments, or actively engaging with your product offering.

Growing a brand through LinkedIn can be much more simple than any other social media platform as it’s just the right place to do it. It’s a social media platform designed for brands and professionals. Deciding on your strategy and finding the right LinkedInfluencer (or becoming one) is the first step. Some brands may want to create graphics, some inspirational brand story, some video, and others may want the full package, but it all has to clearly represent your brand. 

Supporting your influencer campaign with a social media marketing strategy

Having a sole influencer to support your brand can be good for brand identity and allow you to control the narrative around the brand, but it limits your reach and growth potential. Supporting your influencer marketing with a solid social media marketing strategy can maximise the reach of your influencer generated content and take it to new audiences. This can be done through organic means or paid means, and both will have their unique benefit. 

Organically growing your influencer generated content can be through hashtags to get users involved, engaging content and actively pushes for engagement, or through other employees of the company sharing the content to maximise the reach within the relevant network. 

Paid promotion of influencer content can put your engaging material in front of new audiences by creating sponsored posts to target specific audiences. This can be a good method of reaching those touch industries to crack, age groups that you don’t quite fully understand the digital patterns of, or re-engage users who have once shown a strong interest in your brand and products.

Whether it’s organic or paid, you shouldn’t leave your LinkedInfluencer to do all of the heavy lifting. Complimenting your influencer marketing campaign with a strong social media marketing campaign will make the most of all marketing efforts and maximise conversions and brand awareness. It also means that the content that had so much money, time, and effort put into creating it gets fully utilised.

If you’re looking to find the perfect LinkedInfluencer for your brand, run an influencer marketing campaign, or even just a social media marketing campaign, then get in touch with us. We have a team of social media experts, and a great network of local influencers and global influencers of all audience demographics and ranges, so putting together the perfect influencer and social media strategy for your business will be our pleasure. Get in touch with us today and get your content seen!