Live event marketing has to deliver in real time – as well as before and after the event. This triple challenge requires creative ideas, targeted actions, and a team that knows the digital marketing and event industry inside out. It’s how we achieved a 160% attendee target and 249% increase in Twitter for the live conference, CoInnovate.
CoInnovate’s target audience was highly specific: deep tech businesses, high tech academic researchers, and government bodies. By creating a highly structured yet flexibly reactive creative strategy, we delivered:
- 193% increase in website visitors
- 249% increase in Twitter impressions
- 160% attendee target achieved
Trending on Twitter on the day of the conference, our live event comms was delivered by two members of the team on the day itself, with HQ support before and after. This cohesive digital marketing campaign greatly exceeded internal goals and led to a renewal of the event on a more international stage.
Want to know more? Call us on 07970233490 or email us here and your live event marketing will have life breathed into it.