To launch the rebrand of NCIM we were bought on to create a communications strategy, rewrite/redesign their website based on an audit of their current website and comms, and secure press opportunities for their lead clinician, as well as writing content for the website to leverage NCIM’s online presence and to increase bookings of their courses and treatments.
- 4 pieces of press coverage reaching over 566 million
- 18 point raise in domain authority
- 68% increase in traffic to the website after the relaunch
- 3-4 web articles, guest posts and thought leadership pieces a month
Digital marketing and PR services included:
- Complete brand strategy; messaging, tone, communications
- Launch plan
- Creative content
- Web copywriting
- Social media audit and support
- SEO/keyword/website strategy
- Blog writing and thought leadership
- Press and media relations
- Press pitching; national, international and guest blogging
Our work with NCIM
In a workshop session, we explored what NCIM is and what it stands, bringing it together into one strategic document of branded communications setting out audiences, messaging, tone-of-voice, and marketing goals in terms of marketing and PR for the next 12 months.
This document was also informed by an extensive website and social media audit, pulled together data from Google Analytics and social media dashboards from the last six months. From this audit we were able to make recommendations about messaging and content creation/curation which supported NCIM’s social media persona and the rest of the team. The audit also included vital information about NCIM’s keywords and domain authority which was then used as the basis for the website rewrite and PR strategy lead by the OggaDoon team.
With the graphic and visual rebrand led by The Way Design, our next step was to prepare for launch; ramping up communications on social media, and setting the new website live, and a press push with continued press interactions over the quarter delivering coverage in international titles. The launch was well received and feedback from NCIM and the clinicians’ online following was positive and the rebrand to the ‘national centre’ was successful.
Overall there were five main components of this project; a strategic document, rebrand, webcopy and design, creative content and PR. Each component has linked to the one before with a large amount of research into the client, audience and market being done at every stage to ensure we’ve kept on track in terms of our ongoing marketing and PR support.