What is high tech marketing – the question that we at OggaDoon HQ are asked on an almost weekly basis. It’s something we love to do and (without blowing our trumpets too much), we excel at. But what is high tech marketing?
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High tech marketing defined
Most people would define high tech marketing as advertising a company activating in the high tech sector. It’s a pretty basic explanation, and in general, we would agree – but that often comes with the assumption that consumers are going to be forcefully encouraged to sign up to something or buy something that really, they could do without.
We have a key difference. We at OggaDoon believe that tech marketing isn’t flogging a product or trying to make someone sign up to a service they will never use. Instead, tech marketing is about telling the stories of exciting high tech firms to the people who will genuinely benefit from that product or service. It’s bringing together an audience crying out for a solution with a company that’s already fixed the problem. And it means hitting the headlines for all the right reasons.
What is high tech marketing?
You might have seen high tech or deep tech, two terms used for two types of businesses. One is simple: software businesses rather than hardware business. That means you cannot touch the technology you’re using, and all technology needs some sort of software.
The other is a bit more complicated, and that’s technology designed for businesses rather than individuals.
Thinking about our clients past and present, we have examples of both on the books. BlackDice and Zeetta deliver software to businesses, and both happen to be software. Splento uses software and delivers to both businesses and individuals.
Isn’t the tech and marketing industry the same?
Not really (sorry). While tech is the actual solution that a company provides to individual consumers (B2C) or to businesses (B2B), marketing encompasses the activities required to communicate and promote a service or product to the right audience. There is also marketing tech, or technology used specifically by the marketing industry – but that is usually something we at OggaDoon use for ourselves to help us deliver the best possible service for clients. We are a high tech marketing agency, providing PR and digital marketing services for our clients activating in the high tech industry.
What is happening in tech marketing right now?
A huge amount, and it never stops. We love being at the very forefront of many tech niches, such as edtech, fintech, healthtech, or proptech, and we deliver outstanding reach to our clients aligned to their specific business goals.
Some of our clients use technology to reach people in new ways, like Forth, a biomarker company with an innovative app.
Some use technology to make their clients’ lives easier and to deliver results, like forghetti, which offers a free app that removes passwords using a unique doodle. Others, like The Conqueror, use technology to engage users in virtual fitness challenges.
And there are also those who use technology to make a positive impact in the world, tracking the energy usage of buildings, and helping clients to reduce their carbon, like Demand Logic.
All of our clients using technology are driven not just by a curiosity about what can be achieved through innovations, but also by their values. This means that the person at the end of the technology never gets lost. Here is where we come in, making the right connections between the end customers’ needs and the solutions that our clients develop, through a well researched high tech marketing strategy.
