Research other makers by visiting trade fairsApproach galleries and retailersResearch my target audienceDevelop a full product rangeResearch and create a website
Notice a theme? The key to marketing is research, and this is true across the board, not just within artisan and handcraft communities. Without knowing your place in the market, you can’t even begin to market yourself effectively. Without positioning your brand, through knowing your competition, your audience, your own weakness, and your opportunities, how can you build your own unique brand story successfully?