Here at OggaDoon PR and digital marketing, we wanted to take a look back at some of our international and national client successes in 2022. We have covered health and fitness tech, cyber security, property, crowdfunds, and the food and drink sectors. 

By working with such a diverse range of clients, we tailor our marketing services and expertise to meet the needs of their unique businesses. This may include different funding stages, digital platform development based on business maturity and comms requirements; supporting stretched or underdeveloped internal resources or switching from brand-based comms to a growth-focused marketing strategy. 

Here is a quick snapshot of some of the PR and digital marketing work in 2022.

The Conqueror – Health and Fitness Tech

In the first two months of working with the Conqueror, our PR alone generated over $50,000 in sales. We created a strategic PR plan targeting key influencers and opinion leaders in the UK market, including the gaming, health, fitness and green press as well as micro and macro social media influencers. Six months later, OggaDoon had landed 29 articles, including 23 editorials and six advertorials.

Forth – Health and Fitness Tech

Throughout 2022, we positioned Forth as experts in women’s health and helped them achieve their mission of closing the gender health gap. We assisted them to generate over 38 pieces of news and industry coverage for Forth which reached an estimated 1.69B+ total reach across 12 months. 

UKC3 – Cyber Security Marketing 

Within 16 months we had delivered clear branding for UKC3, and a website that was search engine optimised and already ranking on Google. We created content for social channels where we shared weekly posts from live and virtual events, as well as regular company and industry updates and PR coverage in titles like UK Tech News, Punchline Gloucester, TechSpark, and SoGlos. In less than one year we attracted over 690 followers to UKC3’s LinkedIn page and the company’s monthly newsletter now has an average open rate of 41.6% and an average click rate of 4.9%. 

Leos International – Property Marketing

Leos wanted help with their PR and communications in order to raise their brand profile. We applied our expertise to create a brand discovery exercise, create and execute a press outreach to establish Leos as a reputable UK developer, and promote their properties in the national press. In the first three months, we landed eight articles in local and national press including CIN Magazine, Surrey Live, Metro, Observer, Property Wire, Property Investment News, Herts Live, and the Sunday Times.

Butcombe Tall Tales Pale Ale – Food and Drink Marketing 

In just one week, we managed to get three organic articles on three big local press, Bristol Live, Bristol 24/7, and Bristol Business News with a total of 5.9m Monthly Unique Visitors. We created photos and videos of the “croc in the harbour” and gave them to the local influencers to use on social media to create interest. Five nano and micro-influencers were interested in joining the launch party and creating content for the event. We successfully ran a paid ad campaign for Tall Tale Pale Ale on Bristol 24/7 with social amplification for four weeks. 

Strange Times Brewing – Food and Drink Crowdfund Marketing

Independent brewing company Strange Times approached us to help them generate PR interest around their upcoming Kickstarter campaign. Strange Times wanted to raise enough money to buy a canning machine, and then gain additional funding for their national expansion and we secured 16 articles across national and trade publications. Throughout their campaign, we raised the Strange Times profile with 160 regional and trade journalists. We also increased the brand’s email open rate to 44.3% compared to an industry average of 21.3%, and its click-through rate to 3.4% compared to an industry average of 2.9%. 

The Stokes Croft Land Trust – Crowdfund Marketing

The Stokes Croft Land Trust (SCLT) was looking to reach their minimum target of £272,000 through community shares to purchase the People’s Republic of Stokes Croft HQ in Bristol. The campaign reached the minimum target by over £50,000 and amassed 440 investors and in the six-month campaign, the Land Trust was featured in Bristol 24/7, Bristol Live, Business Leader, BBC Radio Bristol, Bristol Cable, Good Morning Britain (West Country news segment) and South West Business Insider. OggaDoon’s communications played a key role in its success. 

Boatyard Boulders – Crowdfund Marketing

Boatyard Boulders approached OggaDoon to do a critical assessment of their digital channels. Having already launched their crowdfunding campaign on crowdfunder.co.uk. We made recommendations for each of the digital platforms that could be implemented quickly across all channels, during the raise period. We also expressed the importance of fitting with the crowdfunding algorithms, specifically reaching 40%, to boost awareness of the raise to serial investors. 

xigxag – Crowdfund PR and Influencer Marketing

xigxag appointed OggaDoon to create a strategic and tactical PR plan to raise brand awareness and drive more downloads for its advanced UK audiobook platform. 

From October 2021 to October 2022 Oggadoon successfully landed 38 organic articles raising brand awareness, building the xigxag brand known to the South West regionally and nationally, as well as driving more than 50,000 user downloads. We created targeted organic PR campaigns and 10 strong brand PR themes for new investment, an award-winning audiobook app, a new advanced and innovative audiobook platform, World Book Day, Dyslexia Kids, Travel Companion, Frazzled Mums, International Children’s Day, and an alternative to Big Tech and sustainability. 

To check out some examples of OggaDoon’s PR and digital marketing work and get ideas for your brand or service, please take a look at our client case studies here. To discuss your own PR and digital marketing projects please get in touch with team@oggadoon.co.uk.